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About Us

Pioneer in Asian Private Equity

Affinity Equity Partners is an independently owned and operated buyout fund manager, investing in Asia Private Equity since 1998. Asia-Pacific is growing fast and is home to some of the world’s most talented entrepreneurs and business owners. We remain focused on the potential of this region and are proud to be working at its frontiers.

49 transactions in 10 countries


investments in 11 countries

6 offices across Asia


offices across Asia

USD 14 bn of assets and funds under management

USD 14 bn

of assets and funds under management

independently owned and operated buyout fund manager

Our Strengths

Our on-the-ground insights, local access and knowledge, and experience in international best practices form the foundations of what we do. We are privileged to be creating lasting value for portfolio companies and contributing to the social and economic development that fuels the region’s growth.


We have established local teams in the markets we invest in. They can originate proprietary deals and create business development opportunities for our portfolio companies through access to key businesses, transaction principals, industry leaders and decision makers.  


We are a value investor and we make investment decisions based on long-term fundamentals. We maintain a rigorous underwriting and deal-execution process with a strong risk-management culture.


Our cohesive team has wide-ranging experience across multiple industries and markets. To establish or solidify each company’s leading market position, we implement a three-to-five-year program of strategic, operational and financial improvements and work closely with management teams to create lasting value for portfolio companies.

Our values

Everything we do is grounded in our enduring values. Strengthened by our experience of navigating downturns and investment cycles, we are united in our shared beliefs and approach to investing with integrity.

Asian values

Asian-owned, operated and oriented. Asia is not just home to our key decision makers; it is integral to our DNA and working culture. Unencumbered by bureaucratic reporting structures, we are swift, astute and respectful in how we execute deals.

Partnership focused

Strong relationships are essential to how we work. We see ourselves as collaborative partners, working with management teams and other stakeholders to ensure success.

Strategically minded

To develop and refine long-term strategic goals, we continuously analyse and evaluate business plans, deepen our understanding of market trends, and partner with key stakeholders and management.

Upholding integrity

Uncompromising when it comes to professionalism, business ethics and transparency, we hold ourselves to the highest standards and principles.